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Daily News: Traditional Media Usage, “Age of Exploration” & Maps, U.S. Media Ad Sales Data

Daily_News_Friday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Traditional Media Still Delivers Value in the Digital Marketplace (November 11, 2016)
LSA Insider: “Consumers often use newspapers, direct mail, paper coupons, radio, TV, magazines and printed yellow pages to inform their purchases.”

Location World And The Current Age Of Exploration (November 11, 2016)
GeoMarketing: “This ‘Age of Exploration’ is about knowledge and that knowledge is increasingly powered by interactive maps.”

Which Way Are US Media Advertising Sales Trending? (November 11, 2016)
Marketing Charts: “National TV and out-of-home are bucking the tide of declining sales, while among digital media, mobile, social and video look set to continue pacing growth.”

Valuing mobile marketing in an age of ad blocking (November 11, 2016)
Mobile Marketer: “Studies reveal the imperative for brands to refocus their mobile engagement strategies in a time of changing consumer trends.”

Pinterest for Android and iOS now lets you tell other users if you’ve tried pins (November 10, 2016)
VentureBeat: “Pinterest users can now specify whether they’ve tried what’s shown in a pin and optionally tell other users if they loved it or if it’s not for them.”

5 Proven Tips for Retaining Social Visits (November 9, 2016)
Adweek: “Visitors from social media are 51 percent likely to leave a website within a short time, versus just 42 percent of visitors who view content due to being referred from a site’s homepage.”

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