Daily News: Top Posts from Q2 2017, UberMedia Acquires Cintric, Google Updates GMB Insights Email

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Top 10 Articles on LSA Insider from Q2 2017 (July 11, 2017)
LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts from Q2 2017.”

UberMedia Acquires Cintric, Boosts Always-On First-Party Data Pool (July 11, 2017)
Press Release: “UberMedia today announced the acquisition of Cintric, a location intelligence and analytics company for mobile app publishers.”

Google Updates GMB Insights Email (July 11, 2017)
Blumenthals: “Google, just off releasing a raft of new products, has significantly updated the monthly Insights email that is being sent to GMB account owners.”

The evolution of third-party data (July 10, 2017)
Mobile Marketer: “Marketers today are increasingly turning to custom, people-based segments. Created from unique data sources.”

Facebook Is Testing Custom Audiences Based on Engagement With Instagram Business Profiles (July 10, 2017)
AdWeek: “Brands in the test group can specify types of engagement and how far back in time to go.”

Microsoft launches new email marketing and invoicing tools for small businesses (July 10, 2017)
TechCrunch: “Microsoft today launched in preview three new tools for small businesses: Microsoft Connections, Microsoft Listings and Microsoft Invoicing.”

Intelligent Search is Changing What It Means to Rank (July 10, 2017)
Search Engine Journal: “There is so much more to pay attention to than even five years ago that old-school SEO doesn’t cut it.”

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