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Daily News: Top Mobile Mistakes, Apple Watch Sales

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

The Top 3 Mistakes Marketers Make When Going Mobile (June 5, 2015)
MediaPost: “Why is Verizon buying AOL? Ad tech. The pending deal underscores that advertising technology is accelerating, and mobile is a big part of the rush. Annual global ad spend on mobile devices is expected to reach $105 billion by 2019, according to Juniper Research. With brands looking to reach consumers where they live—increasingly on their phones—marketers need to become more sophisticated about their approach.”

How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates (June 5, 2015)
Search Engine Land: “The new Google mobile algorithm has arrived in all its fury, and everyone seems a little disappointed in the change that failed to rival Panda. . . In this column, I’ll explain how to get as close as possible to finding the cause of gain or loss of mobile clicks at the page and query level using Google Search Analytics. I’ll also attempt to establish a good benchmark based on the current strength of the new Google mobile algorithm.”

Mobile Video Ad Spending is Growing, Lags Desktop Video (June 4, 2015)
The Wall Street Journal: “Mobile video ad spending is booming as consumers spend more time on their mobile devices. But the total dollar amount spent on the medium still lags that of other video categories as marketers grapple with how to measure and pay for mobile video ads.”

Apple Watch Sales: 8 Million Or 40 Million? Guesses Are All Over The Place (June 4, 2015)
Marketing Land: “This morning Apple announced expanded availability of the Apple Watch. The company has not issued any sales figures but did say this in its press release: ‘The response to Apple Watch has surpassed our expectations in every way’”What does that mean? Is it typical Apple self-promotion; does it refer to early adopter enthusiasm? Or does it refer to sales that have outstripped expectations?”

Historical Use Of Geo-Data Lifted Walmart, Denny’s Store Visits (June 4, 2015)
GeoMarketing: “Consumers’ location information is no longer just a tool for “in the moment” targeting, says the Mobile Marketing Association, as major brands such as Walmart and Denny’s have used geo-data to create contextual audience profiles to help drive in-store traffic over time. The MMA has released expanded data from three 2014 campaigns that offer a basic template for strategically targeting consumers at specific points in their day, not just when they’re within close proximity of a brand’s store or restaurant.”

Google Says It May Unverify Inactive Local Business Listings (June 4, 2015)
Search Engine Land: “Local businesses that haven’t logged in to their Google My Business account in a while will risk having those listings unverified, a Google representative confirmed today. Posting in the Google and Your Business Help Forum, Google’s Jade Wang confirmed that the company is contacting some Google My Business users that it considers to be inactive.”

Facebook Messenger Updates Location Sharing. Is Uber Integration Next? (June 4, 2015)
Re/code: “On Thursday, Facebook’s standalone Messenger app changed the way users can share their location with friends, and the update seemingly paves the way for more features to come, like a ride-sharing integration with Uber or Lyft. Users could already share their location within a message, but the new update lets you drop a pin anywhere on a map and send that map to a friend. You can also search for exact locations, such as restaurants or bars, and send that location along.”

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