Daily News: Top Local Ranking Factors Explained, Location Data Management 101, Google AMP Launch Date

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Top 4 Local Ranking Factors for 2016 Explained (February 19, 2016)
LSA Insider: “Here are the local ranking factors that experts have been focusing on since in 2016.”

IAB To Publishers: It’s Time To Understand Your Location Data (February 19, 2016)
GeoMarketing: “With geo-targeted mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up.”

Location Data Management 101: Seeing the Bigger Picture (February 19, 2016)
Street Fight: “Listing management and data syndication are tactics. Location data management is a holistic strategy for treating data as a scale-able asset.”

Understand Your Customer For Free (February 18, 2016)
Marketing Land: “Here are several data sources that can help you build a holistic view of your customer — without spending any extra money.”

Content Marketing vs. Native Advertising: Which Is More Effective on Social? (February 18, 2016)
Adweek (Social Times): “Of 30 content marketing agencies and cost data from more than 600 digital publishers, a new study finds that that content marketing has a better overall return on investment than native advertising.”

Official Launch Date for Google AMP Confirmed (February 18, 2016)
Ad Age: “Google’s Accelerated Mobile Pages is launching Feb. 24.”

Leave a Reply

(Comment Guidelines)



First Name

Last Name

Company Name

Email Address