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Daily News: Top Digital Media for Local Discovery, Best Clients for Co-op, ‘Best’ Filter Invades Local Pack

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Search, Websites, Social Are Top Digital Media for Local Discovery (April 26, 2017)
LSA Insider: “80% of consumers have used a search engine in the past week to find local business info – company websites (63%) and social media (48%) followed.”

Which SMB Clients Are the Best Co-op Advertising Prospects? (April 26, 2017)
LSA Insider: “Some small and medium-sized businesses (SMBs) are better prospects for co-op advertising than others.”

Digital Drove UK Ad Spending in 2016 (April 26, 2017)
eMarketer: “While digital grew in the UK, nondigital ad investment was down for several media.”

Local search update: ‘Best’ filter invading the local pack (April 25, 2017)
Search Engine Land: “A new search results display that appears when queries include words like ‘best’ and ‘great.’”

Mobile Marketing ROI Has Come A Long Way in the Past Decade, But Email’s Still Tops (April 25, 2017)
MarketingCharts: “Email marketing continues to provide the best ROI of any digital channel, closely followed by SEO.”

Unlocking Audiences for Brands: Uniting Client Goals with Demographic Research (April 25, 2017)
Street Fight: “There are four key strategies available to marketing companies who want to take their clients beyond mere traffic increases to high ROI and conversion rates.”

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