Daily News: Top 5 Marketing Channels, SEO in 2018, the Problem with All-In-One SMB Marketing Suites

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Top 5 Most Effective Digital Channels for Marketers (December 19, 2017)
LSA Insider: “According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel.”

What you need to know about SEO in 2018 (December 19, 2017)
SmartBrief: “In 2018, quality content will certainly remain in focus, but there are other novelties in SEO practices that come with changes in user behavior and evolution in technology.”

Are All-In-One Marketing Suites Really the Best Solution for SMBs? (December 19, 2017)
Street Fight: “Small businesses who don’t know where to start with marketing automation often opt for all-in-one solutions, an often overwhelming undertaking.”

HERE’s Tracking Tools Promise To Find Lost Shipments — And Eventually, Your Luggage (December 19, 2017)
GeoMarketing: “Navigation technology software provider HERE is finishing up 2017 by entering a new market: tracking shipments.”

Why Time Earned Should Be Video’s New Standard (December 18, 2017)
MediaPost: “Total time spent, or ‘time earned,’ will gain more and more traction as the online video landscape continues to evolve.”

Google is testing images in search text ads (December 18, 2017)
Search Engine Land: “The test was spotted on mobile over the weekend.”

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