Daily News: Tips for Effective Mobile SEO, the Advertiser-Consumer Conflict, SMBs’ Favorite Marketing Services

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Ten Tips for Effective Mobile SEO (October 29, 2015)
LSA Insider: “When it comes to mobile usage, consumers aren’t just watching funny cat videos and playing games. They are looking for businesses to transact with.”

Are Advertisers and Consumers in Conflict? (October 29, 2015)
eMarketer: “Web users find many ad placements intrusive and inappropriate.”

The Privatization of Local Search (October 29, 2015)
Street Fight: “Paid placement inevitably turns listings into a form of advertisement, and portals that go that route will simply drive consumers to their competitors.”

Exploring the ‘Local’ Opportunity for Twitter Moments (October 29, 2015)
LSA Insider: “Moments is mainly geared towards large advertisers looking for broad reach, but there appears to be ‘local’ potential as well.”

What Marketing Services are SMBs Considering? (October 28, 2015)
BIA/Kelsey: “Email marketing automated system is the most used SMB marketing or ad-related services.”

Yelp Beats Expectations With $143.6 Million In Revenue, Transactions Way Up (October 28, 2015)
Marketing Land: “Majority of new reviews come from mobile and 70 percent of mobile page views from company’s app.”

YP Promotes Local Digital Vets To Executive Team To Further Ad Development (October 28, 2015)
GeoMarketing: “Wendell Hicken is being promoted to the role of EVP of Technology in recognition of the work he’s done since joining YP in 2009 as ‘chief architect,’ where he worked on building its ad platform.”

Local Marketing Essentials For Small Business Saturday (October 28, 2015)
MediaPost: “Small Business Saturday Shoppers are 55% more likely than the average shopper to take action after seeing ads on mobile apps or text-message ads in the past month.”

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