Daily News: Tipping Point in Retail, Pubs New Role in Advertising, Importance of Digital Transformation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Tipping Point in Retail & How Brands Rebalance (August 4, 2017)
LSA Insider: “News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon.”

The Publisher’s New Role In Advertising (August 4, 2017)
AdExchanger: “With the right investment and understanding of the value it plays for agencies and clients, publishers now have a chance to help drive change in the industry.”

Digital Transformation Projects Rank High in Importance to Marketing Leaders (August 4, 2017)
eMarketer: “Improving customer service is just one benefit.”

Why Location Visit Data Is Going to Be Huge for Brands (August 4, 2017)
Street Fight: “As near or real-time data becomes increasingly easier to share, the use cases for location data are growing quickly, setting-up a seismic shift in the marketplace.”

Seamless Parent Grubhub Buys Yelp’s Eat24 For Nearly $300 Million (August 3, 2017)
GeoMarketing: “Grubhub and Yelp agree to forge long-term alliance on food delivery, as the on-demand space faces consolidation.”

60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey] (August 3, 2017)
Marketing Land: “New survey of 500 SMBs that sell products via online marketplaces seeks to understand their e-commerce experience.”

AI is analyzing you on social media for marketing research (August 3, 2017)
The Next Web: “Ayzenberg can leverage consumers’ social media use and generate data that can be segmented to create marketing strategies.”

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