Daily News: Time with Apps Growing, Location is Proxy for Audience

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

How to Improve YouTube Rankings & Why You Shouldn’t Delay (June 15, 2015)
LSA Insider: “Strong video content dramatically increases the chances that people will visit your site, and that they will understand your product or service when they get there.”

#SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation (June 15, 2015)
Street Fight: “PlaceIQ has harnessed this element of mobile’s advertising potential by linking mobile’s location-tracking capacity to television advertising.”

Google Search Will Point Out Websites That Might Be Slow To Load (June 14, 2015)
Ubergizmo: “Google appears to have updated its mobile search results in which it will now tell you which websites might be slow to load based on your internet connection.”

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf (June 14, 2015)
Adweek: “The goal for publishers is no longer so simple as bringing consumers to a centralized ‘home.’ It’s about reaching audiences anywhere, anytime, anyplace in anyone’s domain.”

Will the ‘Location’ in Location-Based Marketing Eventually Disappear? (June 12, 2015)
LSA Insider: “While locally relevant ad creative is always engaging (and preferred by end users), location is scaling by becoming a proxy for audience or real-world behavior.”

Facebook, Twitter Mobile Social Ads Holding Ground (June 12, 2015) “A growing number of U.S. consumers are expected to use location-based services on their smartphones this year, helping advertisers better analyze their audience and target their ads, according to research group eMarketer.”

Report: Time With Apps Growing But Number Of Apps Used Is Not (June 12, 2015)
Marketing Land: “While time spent with apps has grown dramatically, the number of apps used by people on a monthly basis has not.”

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