Daily News: The Whole “Local” Story at LSA17, Brand Loyalty & Trust, Local Authority on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Everyone’s Talking Local, LSA17 Will Tell the Whole Story (February 21, 2017)
LSA Insider: “There’s lots of talk about location these days, but most of the discussions only tell part of the story.”

Money Can’t Buy Me Love: US Consumers Loyal to Brands They Trust (February 21, 2017)
eMarketer: “Trust and respect for privacy mean more than discounts.”

How Does Google Determine the Authority of Local Entities? (February 21, 2017)
Street Fight: “The concept of a citation has to evolve to require contextual authority.”

Engaging ad experiences on mobile are the new gold standard for marketers (February 20, 2017)
VentureBeat: “It’s more critical than ever to identify performance metrics which capture the breadth of the engagement and attention mobile has to offer.”

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