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Daily News: The Website User Experience, Email’s Bright Future, Amazon’s Ad Business

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Website User Experience: What Matters Most? (February 1, 2019)
LSA Insider: “Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain Media UX revealed consumer views on privacy, retail and e-commerce and website content.”

Long live email: Why email’s future remains bright (February 1, 2019)
Marketing Land: “Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.”

Brandify, PlaceIQ, Simpli.fi Among 2019 LSA Ad-to-Action Award Finalists (February 1, 2019)
Street Fight: “The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.”

Offers, promotions on social media don’t influence millennials, study says (February 1, 2019)
Mobile Marketer: “Visual Objects’ survey of social media users highlights how various groups of U.S. adults respond to the online marketing efforts of brands. Millennials are less responsive to offers and promotions on social media, the survey suggests, which means brands need to consider other ways to drive engagement with young adults as their spending power grows.”

Amazon’s ad business continues to soar, topped $3 billion for first time in Q4 (January 31, 2019)
MarTech Today: “Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for the first time. With that, Amazon’s ad business topped $10 billion for the year, a 95 percent increase from 2017.”

Google+ is officially deleting consumer data starting April 2nd (January 30, 2019)
The Verge: “As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities, or events. Comments generated by Google+ on external websites will be removed from Blogger by February 4th and from other sites by March 7th.”

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