Daily News: The Voice Search Explosion, New Google “Deal” Tag in Search, Email Adoption Grows

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Future-Proofing Your Content: Rich Answers Today, Voice Search Tomorrow (June 20, 2016)
LSA Insider: “Here are four tips for using Rich Answers to strengthen your business’s digital presence today while preparing for the prevalence of voice search tomorrow.”

The voice search explosion and how it will change local search (June 20, 2016)
Search Engine Land: “Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way.”

Google Adds “Deal” Tag to Local 3-Pack and Local Finder Map Hotel Results (June 20, 2016)
The SEM Post: “Google has added a ‘DEAL’ tag that shows next to hotel listings in both the local 3-pack and in the Local Finder map results page.”

Advertisers Try New Tactics to Break Through to Consumers (June 19, 2016)
Wall Street Journal: “Some use data to sharpen their messages, while others blur line between ads and content.”

Email Mobile Adoption Jumps (June 17, 2016)
MediaPost: “Eighty-six percent of emails are now read on a mobile device.”

Google AdWords testing click to SMS ad extension (June 17, 2016)
Search Engine Land: “Google is now testing an ad format that lets your prospect text message you.”

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