Daily News: The Voice Race, Consumers & Retail Personalization, Evolving the Brand Promise

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Starting Gun Has Fired for the Voice Race (June 29, 2018)
eMarketer: “ere in the US, eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.”

Consumers Remain Wary of Advanced Retail Personalization, Though Some Attitudes Are Evolving (June 29, 2018)
Marketing Charts: “Personalization is all the rage these days, identified by brand marketers as their most exciting trend of the year. But certain more advanced forms of retail personalization seem a step too far for consumers despite some evolution in their attitudes, according to RichRelevance’s 4th annual “Creepy or Cool” survey.”

Celebrating 1 Million People on Yelp Cash Back! (June 29, 2018)
Yelp: “Yelp was an early mover in adopting card-linked technology and offering our users a seamless way to get up to 10% cash back at brick and mortar stores.”

Location3 Named Member of Google Marketing Platform Partners (June 28, 2018)
Location3: “As experts in both DoubleClick and Google Analytics Suite, Location3 has a unique opportunity to educate and lead as businesses and advertising teams become accustomed to the new platform.”

It’s time for the brand promise to evolve. Again. (June 28, 2018)
Marketing Land: “With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, with financial consequences for the misuse of EU consumer data.”

EMarketer: Mobile makes up 70% of retailers’ digital ad spend (June 27, 2018)
Mobile Marketer: “The latest study reflects the growing dependence on mobile advertising to reach new consumers and sell products, no matter the industry.”

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