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Daily News: The State of Social Media Marketing, Google Marketing Live, Moz Local Updates

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How to Clean Up Your Marketing Strategy for Spring (May 15, 2019)
LSA Insider: “Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. I can’t list the number of times I thought that I had lost a favorite shirt or sweater, ready to purchase a replacement, only to have it turn up on my annual spring cleaning session.”

Where Is Social Media Marketing Headed? (May 15, 2019)
Marketing Charts: “Facebook remains the most used social media platform among marketers again this year, but Instagram is gaining in popularity as companies plan to increase their activity on the platform, per the latest annual Social Media Marketing Industry Report from Social Media Examiner, based on a survey of more than 4,800 participants from around the globe.”

Turning objective data into creative marketing (May 15, 2019)
Marketing Land: “Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience.”

Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy (May 15, 2019)
Mindstream Media: “Developed in partnership with their agency, Mindstream Media, HSS is experiencing a 31 percent quarter-over-quarter lift in appointments, and they’re not relying on higher media spending to make it happen. In fact, during the same timeframe, HSS experienced a 45 percent decrease in the cost per appointment.”

Small Business Owners Can Now Easily Create and Claim their Yelp Listing within GoDaddy’s GoCentral Platform (May 15, 2019)
Yahoo: “According to a Nielsen study, 92 percent of consumers make a purchase after visiting Yelp, the #1 most-visited web property in the business directory category (comScore, February 2019). With this integration, small business owners can maintain a strong online presence by easily creating and claiming a listing, and accessing reviews from one platform. This helps business owners streamline communication with customers and save much needed time.”

Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live (May 14, 2019)
Search Engine Land: “Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San Francisco this year. And several new ad units announced today are designed to address top-of-funnel consumer scenarios.”

Moz Announces Updates to Local Presence Management Platform (May 14, 2019)
Business Wire: “The Moz Local updates will be available in June. Many new features will be incorporated into existing plans, and new review management and social posting features will be available for purchase.”

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