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Daily News: The Local Search Data Gap, Best Bad Local Ads, National Jeweler Talks Mobile Search

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Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

300+ Location Jeweler Explores Consumer Shift to Mobile Search (July 27, 2015)
LSA Insider: “During a webinar, Jodie L. Roberts, digital marketing manager of Fred Meyer Jewelers, said that they have seen double digit growth in “navigation actions” on mobile such as view location, search location and view map on their mobile local landing pages.”

Automotive Brands Offer Early Road Map For Location-Based Marketing (July 27, 2015)
AdExchanger: “Automotive marketers were early adopters of location-based mobile advertising and have effectively leveraged different data and different creative strategies.”

Mobile’s Big for Small-Business Owners (July 27, 2015)
eMarketer: “According to the June 2015 study, 80.5% of US SBOs used their mobile devices for business once a day or more. Almost 25.3% used these once an hour, 11% between three and five times daily, and 17.3% nearly 10 times a day.”

Enhanced Content: The Local Search Data Gap (July 27, 2015)
LSA Insider: “Restaurants, banks, apartments, hotels and auto repair all have some work to do when it comes to their enhanced business listing data.”

The Mobile Web May ‘Suck’ For Advertisers And Users, But Apps Face Challenges Too (July 26, 2015)
GeoMarketing: “Although 226 billion apps are likely to be downloaded this year, it is expected that consumers will abandon most of them. That’s the difficulty retailers and brands face as they place their bets on tying their smartphone apps to beacons and other indoor marketing technologies.”

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting (July 24, 2015)
Marketing Land: “With some 2.1 billion smartphones now in use, it’s only natural that marketers would try to appeal to mobile-attentive consumers with personalized geolocation targeting and content localization.”

Google will shut down abandoned Google+ Local pages on July 28 (July 24, 2015)
The Next Web: “Google is getting ready to shutter some abandoned Google+ Local pages. On July 28, business pages that aren’t being used will be ‘unverified.’”

The Best of 2015’s Bad Local Ads (So Far) (July 24, 2015)
Ad Age: “Local commercials — those gems of advertising offering sincere pledges of service and strange visuals seemingly inspired by bath salts — didn’t disappoint this year.”

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