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Daily News: The Local Marketing Stack, 8 Changes to GMB, The Future of Marketing Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Introducing the Local Marketing Stack (June 8, 2017)
LSA Insider: “Created by David Mihm of Tidings, the Local Marketing Stack offers a roadmap for SMBs and their agencies when marketing decisions.”

8 Changes to Google My Business: What You Need to Know (June 8, 2017)
LSA Insider: “Here’s a recap and recording from a recent LSA webinar on what you need to know about Google My Business in 2017.”

Why Cost Per Visit Is the New Performance Model (June 8, 2017)
AdWeek: “xAd’s new Cost Per Visit allows marketers to pay only for verified visits to their store, shifting accountability of a campaign from the buyer to xAd.”

Is Snapchat Quietly Redefining Local? (June 8, 2017)
Street Fight: “The Placed acquisition significantly expands Snap’s toolkit in the areas of ad targeting and optimization, performance analytics, and audience expansion.”

The Future Of Marketing Data: Accuracy Trumps Everything (June 7, 2017)
AdExchanger: “Most marketing data is between 10% and 20% accurate. Data that is less than 10% accurate generally doesn’t perform.”

How marketing will change in 2017 (June 7, 2017)
The Next Web: “Here are some of the biggest trends on the horizon that stand to change the way businesses reach consumers.”

Two social media attribution models to use instead of single-touch (June 7, 2017)
Marketing Land: “Here’s some insight into the three main social media attribution models to help you understand which approach will work best for you.”

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