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Daily News: The Impact of Voice Search, Walmart’s Advertising Blitz, Data-Driven Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Are There Already 56M Amazon Alexa, Google Home Devices in the US? (October 30, 2017)
LSA Insider: “After the initial hype, industry leaders now debate whether voice search will have an impact on the market.”

Inside Walmart’s advertising blitz (October 30, 2017)
Digiday: “Walmart is making a push to grow its advertising by positioning itself as a media platform.”

How Enterprise Organizations Are Enhancing Data-Driven Marketing (October 30, 2017)
MarketingCharts: “Companies at the highest levels of digital maturity rely on data as a foundation for all of their digital efforts.”

On the Various Challenges Facing European Publishers (and Some Solutions) (October 30, 2017)
Street Fight: “YPs in Europe are confronting the question of how to move from advertising into marketing and perhaps even into an even deeper relationship with their small business clients.”

Brands Must Grasp the Digitally Driven Consumer Journey or Risk Becoming Prey (October 29, 2017)
AdWeek: “Face it, you’re now a technology company.”

How Time Inc.’s Media Agency Is Updating Its Use Of Location Targeting (October 27, 2017)
GeoMarketing: “Location-based targeting is in Time Inc.’s DNA going back almost 50 years.”

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