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Daily News: Takeaways from 2017 Internet Trends, Yext’s First Earnings Report, Google Visual Search

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Selective Takeaways from Mary Meeker’s Data Dump (June 1, 2017)
LSA Insider: “LSA went through all 355 slides of Mary Meeker’s 2017 Internet Trends study so you don’t have to.”

Yext passes its first test as a publicly traded company (June 1, 2017)
TechCrunch: “Yext’s first earnings report as a publicly traded company seems to be a boringly pleasant one — but that’s a good thing.”

Google’s Next Local Conquest: Visual Search (June 1, 2017)
Street Fight: “Indoor mapping continues to be one of those ‘holy grail’ topics in local. It picks up where GPS drops off.”

The state of mobile advertising (June 1, 2017)
Digiday: “Here’s a look at the state of mobile advertising, based on industry reports and the takeaways for marketers.”

Number Of Connected Intelligent Assistants Set To Exceed Global Population By 2021 (June 1, 2017)
GeoMarketing: “Globally, the native digital assistant installed base is set to surpass the world’s population of 7 billion people within four years.”

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