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Daily News: Super Bowl Ads, Mobile Searches for ‘Same Day Shipping’, The Future of Voice Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Super Bowl Ads: Alexa Loses Her Voice and Groupon Comes Back (February 5, 2018)
LSA Insider: “In total advertisers probably spent more than $500 million on Super Bowl ads. NBC was charging roughly $5 million for a 30-second spot.”

What’s Hot & What’s Not in Hyperlocal (February 5, 2018)
LSA Insider: “Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year.”

Study: 37% of Brands Utilize Location Data to Improve Marketing Efforts (February 5, 2018)
LSA Insider: “As the number of connected devices (smartphones, tablets, voice assistants, etc.) grows, so does the amount of location data derived from these devices.”

Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent (February 5, 2018)
GeoMarketing: “Amazon has raised consumer expectations significantly — but through strategic partnerships and in-store initiatives, brick-and-mortars can ‘deliver’ on a same-day promise.”

How to create content to support local SEO and rock the rankings (February 5, 2018)
Search Engine Land: “The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search.”

The Voice Shopping Future (February 1, 2018)
MediaPost: “It’s clear that voice-activated shopping is big and only set to get bigger, but many companies are unsure about where to even start with their voice strategy.”

Uberall scores $25M Series B for its location marketing platform (February 1, 2018)
TechCrunch: “Leading the round is HPE Growth Capital, who join existing investors that include Project A, and United Internet.”

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