Daily News: ‘State of Local SEO’ Report, Digital Brand Storytelling, Mobile’s Role in Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report (December 6, 2018)
LSA Insider: “Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations.”

Consumers Say Brands Ask for Too Much Information (December 7, 2018)
eMarketer: “Whether you’re trying to unlock a piece of content or acquire a shopping discount online, it can be incredibly frustrating if you’re forced to first fill out a form that seems to never end.”

KeyMe Utilizes Unacast Data to Revolutionize Process of Effective Site Selection (December 6, 2018)
Globe Newswire: “KeyMe will now use Unacast’s transparent location data to measure foot traffic around retail locations in order to select which sites will be ideal for new KeyMe key copying kiosks. Using advanced robotics and machine learning, KeyMe can scan a customer’s key, save it to the cloud and print off a new key at any kiosk using just a fingerprint.”

Google shutting down Allo, where Google Assistant made its debut (December 6, 2018)
Search Engine Land: “Google has struggled with its messaging strategy over the years, with numerous experiments and false starts since Google Talk was launched in 2005. Add to that list two of its more recent initiatives, Hangouts and Allo, which are being shuttered.”

The new best practices for digital brand storytelling (December 6, 2018)
Marketing Land: “It’s incumbent upon marketers to ensure their use of new technology adheres to the principles and ground rules of good storytelling and advertising. Rather than common, linear storylines, we can now build complex story frameworks, capturing the right user’s attention, in the right place, at the right time, on the right device, with the right array of messages.”

The Numbers on Mobile’s Role in Holiday Shopping This Season (December 4, 2018)
Street Fight: “The results of a survey released just last week by mobile ad firm AdColony go beyond the already stale proclamation that the mobile revolution has taken over retail, pointing instead to granular details about just how consumers are using mobile today.”

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