Daily News: Star-Review Improvement & Leads, Advancing Voice Services, Google’s Direct Answers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

A 1.5 Star-Review Improvement Equals 13K More Leads in Study (April 18, 2018)
LSA Insider: “Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone.”

Study: 53% More Store Visits from Viewable Ad Impressions Vs. Non-viewable Impressions (April 8, 2018)
LSA Insider: “Viewability has shifted how marketers assess digital ad campaign success and many advertisers are shifting focus away from impression-served to impression-viewed models.”

Customers Who Hop Onto Digital Trends Earliest Less Engaged With Advertisements (April 18, 2018)
Street Fight: “Marketers look to trendsetters as “influencers,” but can the influencer be influenced herself? A study recently published in the journal “Marketing Science” suggests that, in fact, early propagators of trends tend to respond less to advertising than latecomers.”

Google’s mobile-first indexing has set sail. Are you on board? 5 SEO essentials (April 17, 2018)
Search Engine Land: “First announced back in 2016, the mobile-first index is a direct response to one of the most significant shifts in consumer behavior over the past few years.”

Consumers Want Voice Services To Go Beyond The Basics (April 17, 2018)
MediaPost: “The emerging popularity voice assistants represents an array of opportunities for advertisers which Publicis Media has spelled out in a new report.”

Google’s Direct Answers Now Shown on 10% of SERPs (April 17, 2018)
Search Engine Journal: “Google is reportedly returning more direct answers in search results, with 10% of mobile SERPs now containing a direct answer box.”

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