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Daily News: Square Buys Weebly, Vivial’s Chairman at LSA18, Google Assistant & Amazon Alexa

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

5 Ways to Get More out of #LSA18 (April 27, 2018)
LSA Insider: “LSA18 is going to be an awesome event. We’ve got a tremendous group of speakers and attendees and the content is going to be very high quality (we’ll prove it). What we’ve tried to do with the agenda is surface the issues that are critical for people to understand and confront.”

Square Buys Weebly for $325 Million to Offer Websites to SMBs (+ More) (April 26, 2018)
LSA Insider: “Square is buying website creator Weebly. Weebly has free and paid website products. The transaction is valued at $365 million, comprised of a mix of cash and Square stock.”

Vivial’s Chairman and CEO Jim Continenza to Speak at Local Search Association’s LSA18 (April 27, 2018)
Chicago Business Journal: “The Q&A discussion will focus on how Vivial has adapted to change in the new local marketplace to better compete and meet the needs of its customers.”

Digital Video Ads Mainly Used for Branding As Relatively Few Measure Sales (April 27, 2018)
Marketing Charts: “Brand awareness is a more common objective for digital video advertising campaigns than lead generation or direct sales, finds a new study from The CMO Council and ViralGains.”

Study: Google Assistant most accurate, Alexa most improved virtual assistant (April 26, 2018)
Search Engine Land: “While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.”

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester (April 25, 2018)
MediaPost: “Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google.”

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