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Daily News: Social’s Impact on Path to Purchase, SMBs Getting More Mobile, TV’s Impact on Web Traffic

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Social Media Now Central in the Path to Purchase (September 22, 2015)
LSA Insider: “Beyond customer loyalty and retention, studies suggest social media has a strong influence on consumer demand, traffic, interest and even conversions.”

SMBs Get More Mobile (September 22, 2015)
eMarketer: “The share of SMBs that have mobile-optimized sites has grown significantly over the past year.”

Convergent Mobile Completes Ambitious Nicaraguan Volunteer Effort with Run For Food International (September 22, 2015)
Press Release: “Convergent Mobile’s senior management, select employees and family members from around the nation gathered in Nicaragua for a week of work in a variety of capacities throughout the western region of the country.”

Report: Breaking into the Inbox with Successful Pitches to Local Merchants (September 22, 2015)
Street Fight: “This study shows how SMBs want suppliers to pitch them local marketing services.”

How “Do It For Me” Digital Media Will Unlock The Potential of SMB Advertising (September 21, 2015)
Business2Community: “Optimizing digital advertising, and improving campaign performance are way beyond the capabilities of most SMBs.”

SMBs Have Little To Fear From Mobile Ad Blocking (September 21, 2015)
GeoMarketing: “But as a number of industry research reports released over the summer have shown, SMBs have largely been holdouts when it comes to banner-based mobile advertising.

More TV ads means more web traffic, according to Video Advertising Bureau (September 21, 2015)
The Drum: “The Video Advertising Bureau, a television trade group whose members include CBS Corporation, Fox Networks and NBC Universal, has published research that says there is a direct correlation between a brand’s website traffic and its TV advertising.”

A Different Form Of Geo-Politics: Thinknear Adds New Location-Based Political Ad Targeting Product (September 21, 2015)
GeoMarketing: “Location-ad network Thinknear is aiming its targeting capabilities at political campaigns seeking to reach on-the-go voters with the release of its ThinkPolitical Toolkit.”

Where2GetIt Announces Company Name Change to Brandify (September 17, 2015)
Press Release: “Where2GetIt, the industry-leading provider of location-based digital marketing solutions, is excited to announce that it has changed its name to Brandify effective immediately.”

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