Daily News: Social & Search, HomeAdvisor & Angie’s List, Amazon Controls 70% Digital Assistant Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Marketers Should Combine Social & Search for Local Advertisers (May 8, 2017)
LSA Insider: “A recent study of over 1,000 local businesses revealed that search and social media marketing directly support one another.”

HomeAdvisor + Angie’s List’s $500MM Deal and the Local Big Picture (May 8, 2017)
LSA Insider: “The coming merger between IAC’s HomeAdvisor and Angie’s List may signal a new round of consolidation in the local space.”

Amazon controls 70% of digital assistant device market [eMarketer] (May 8, 2017)
Marketing Land: “Installed base of loyal customers and low-priced Echo Dot position company to dominate the market into the future.”

Report: Most Local Merchants Will Increase Marketing and Shift Budgets to Digital this Year (May 8, 2017)
Street Fight: “The majority of local businesses are increasing their spending on advertising and marketing this year.”

Charter Adds Advanced Ad Products at NewFronts (May 5, 2017)
MutliChannel: “Audience App allows marketers to target specific customer attributes.”

MomentFeed now offers paid social across Snapchat, Facebook and Instagram at scale (May 5, 2017)
MarTech: “Company uses social marketing to drive offline visits for multi-location brands.”

The Yext IPO and the triumph of local SEO (May 5, 2017)
Search Engine Land: “The global market for local listings management may be worth up to $50 billion.”

Majority of Homes Now Don’t Have a Landline, 71% Under 35 Are Mobile Only (May 5, 2017)
Screenwerk: “The majority of US homes are mobile only. For younger users the numbers are more dramatic.”

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