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Daily News: Social Media Dynamics for Brands, Google Maps Interface, Yelp Launches ‘Collections’

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Nearly 2 in 3 Facebook Users Visit Local Business or Event Pages Weekly (May 29, 2018)
LSA Insider: “A recent Facebook study of over 6,000 local businesses and over 10,000 people around the world found that 2 in 3 people on Facebook visit the page of a local business or event at least once a week.”

Research Highlights Shifting Social Media Dynamics for Brands (May 29, 2018)
Street Fight: “Rachael Samuels hopes that brand marketers who look at the research come away with a greater understanding that social cannot be approached with a one-size-fits-all mentality, and what works for one industry, or even one brand, may not work for another.”

Google Maps is testing interface with categories of local search suggestions (May 29, 2018)
Search Engine Land: “New Google Maps interface on Android shows category selections based on where you’re viewing the map.”

Despite recent events, people still positive about internet’s impact on society (May 25, 2018)
Marketing Land: “Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January.”

Yelp uses AI to complement consumer-curated content in ‘Collections’ (May 25, 2018)
Mobile Marketer: “Yelp announced on its blog that it launched Collections, which uses a mix of machine learning, computerized sorting and consumer-created curation to provide personalized recommendations of restaurants, hotels, salons and other nearby services.”

Google Bests Amazon In Smart Speaker Shipments (May 25, 2018)
MediaPost: “In the first quarter, Google shipped 3.2 million Google Home and Home Mini devices worldwide, according to a new report from Canalys Research.”

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