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Daily News: Social Is Priority for SMB, Podcast with Placed, ReachLocal Becomes Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Social Media Now Has Highest Demand Among SMBs (May 10, 2017)
LSA Insider: “42.8% of SMBs said if they could only do one type of online marketing they would pick social media.”

On Target Podcast: David Shim, Founder & CEO, Placed (May 10, 2017)
LSA Insider: “Shim speaks with LSA’s Greg Sterling about how location data is changing the market and he explains how Placed is making location data more actionable.”

ReachLocal Announced as Facebook Marketing Partner (May 10, 2017)
ReachLocal: “ReachLocal joins a select group of companies recognized for their ability to drive exceptional advertising and marketing results from Facebook.”

Nexstar Is Big in Local TV — And Now It’s Aiming to Grow Its Digital News Sites (May 10, 2017)
Street Fight: “After the acquisition of Media General’s 71 TV stations, Nexstar Media Group is trying to become a major presence in the digital space of local news.”

Audience Monetization: Who’s Doing it Best? (Hint: Google > Facebook) (May 10, 2017)
Marketing Charts: “Google alone commands around 15% of the world’s media advertising revenues.”

How A ‘Big National Brand’ Like Pearle Vision Competes For Local Eyes (May 9, 2017)
GeoMarketing: “In addition to geofencing and search, Pearle Vision had to rediscover its roots to change local perceptions.”

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