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Daily News: Social Brand Engagement, 2019 Location Data Predictions, AI-powered Commerce

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 70% of Social Brand Engagement Occurs on Local Pages (December 21, 2018)
LSA Insider: “Data shows that the average person will spend almost 2 hours on social media every day. It has completely changed the ways that consumers and brands interact with one another.”

It’s a ‘Near-Me’ Xmas (December 20, 2018)
LSA Insider: “Several of the 2019 predictions we received focus on the growth of “near me” mobile searches in the past year. In one sense 2018 could be described as the year of near-me search.”

Why first party data should be your first priority (December 21, 2018)
Marketing Land: “Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.”

Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana (December 21, 2018)
Search Engine Land: “Loup Ventures has published the results of its annual “smart speaker IQ” test. Google Home was the overall winner, but the surprise is that Apple’s HomePod and Siri bested Alexa and Cortana.”

2019 Location Data Predictions: Mobile, Privacy, and Explosive Growth (December 21, 2018)
Street Fight: “You could consider 2018 an important year for location data. For one, marketers finally began to understand the impact location-based insights have on marketing programs—more than 80% of marketers plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research.”

How AI-powered commerce will change shopping (December 21, 2018)
ZDNet: “There are no holiday songs about smartphones or voice assistants — at least, not yet. But the world of commerce is rapidly changing, and at no time is this more apparent than during the holiday shopping season.”

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