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Daily News: Social Ads Aren’t Driving Conversions, Amazon vs. Retailers, Consumers Forgive Brands Less

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Social Advertising Isn’t Really Driving Conversions (August 29, 2017)
eMarketer: “Few consumers are making purchases after seeing a social ad.”

Whole Foods Is Now Part of Amazon, Should Retailers Freak Out? (August 28, 2017)
LSA Insider: “The impact of Amazon’s acquisition of Whole Foods could reach far beyond groceries.”

Restaurants are Facebook-stalking customers to shape their dining experiences (August 28, 2017)
Quartz: “Just as media outlets and retail companies have embraced technologies to better track and analyze their customers, restaurateurs are striking down a similar path.”

Consumers Demand More, Forgive Less, Study Finds (August 28, 2017)
MediaPost: “Some 60% of consumers become less loyal to brands after poor website and app performance.”

Facebook says Pages that regularly share false news won’t be able to buy ads (August 28, 2017)
TechCrunch: “Pages that regularly share fake news won’t be able to purchase Facebook ads, whether or not the ad includes a disputed link.”

Google is testing ads in local business knowledge panels (August 28, 2017)
Search Engine Land: “The new test is part of a broader focus on monetizing the growing number of local searches.”

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