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Daily News: Snapchat’s Ad Business, Google Ads Keyword Planner, Cross-Channel Measurement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

EMarketer: Snapchat’s ad business will climb 24% this year (March 27, 2019)
Mobile Marketer: “EMarketer’s latest forecast for Snapchat indicates that the image-messaging app could show double-digit sales growth for at least two more years amid a broader industry shift in ad spending to mobile platforms.”

Google Ads Keyword Planner gets new (and old) features (March 26, 2019)
Search Engine Land: “The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older features (“Add to existing campaign” is one) just now getting added to the new Google Ads UI.”

Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019 (March 26, 2019)
Marketing Charts: “As marketers continue personalizing the customer experience, one of their biggest challenges is telling the right story with their data. But are they investing to overcome this hurdle? Possibly so, according to a new report from the IAB, as organizations invest more in audience data.”

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies (March 26, 2019)
Search Engine Journal: “New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019. That’s one of many statistics included in WordStream’s report on the online advertising landscape in 2019.”

The Fundamental Ethical Stakes of Data Collection and Ad Targeting (March 25, 2019)
Street Fight: “Marketing veterans frequently remark, in relation to the privacy hullabaloo dominating the tech media space in 2019, that consumers are amenable to data collection and identity-based ad targeting provided that marketing campaigns produce information truly relevant to them.”

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