Daily News: Snapchat Invests in Local, Pain Points with Geo-Data, Washington Post & Nextdoor Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Snapchat Goes All In On Local Advertising (July 21, 2017)
LSA Insider: “Enhancements and partnerships have improved Snapchat’s user experience and made the channel a more enticing advertising vehicle for local businesses and brands.”

Understanding Marketers Top ‘Pain Points’ When Using Geo-Data (July 21, 2017)
GeoMarketing: “Nearly 40 percent of advertisers say difficulty understanding consumers past location patterns as well as how to accurately geotarget them.”

Why 2017 Investments Will Take Local Companies Farther With Less (July 21, 2017)
Street Fight: “Companies that are raising money, the unicorns, are realizing that sooner or later, they’re going to be valued in the same way that public companies are valued.”

Brands eye new ways to foster innovation with agencies (July 21, 2017)
Digiday: “Brands are starting to exert more control over how their agencies commercialize their innovation briefs amid the industrywide push for greater transparency in advertising.”

Why data is at the center of leadership shakeups in retail (July 20, 2017)
Marketing Land: “Should merchandising and marketing fall under the same umbrella in the new retail paradigm.”

How long does reputation management take? (July 20, 2017)
Search Engine Land: “There are a number of factors that affect the time it takes to clean up online content that damages your name or reputation.”

The Washington Post Finds a New Place for Local News Coverage in a Partnership With Nextdoor (July 20, 2017)
AdWeek: “It’s one of the first news orgs to partner with the neighborhood-based social site.”

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