Daily News: Snapchat for Local Marketing, Social Analytics Data, Viewable Ad Impressions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Voice Assistants Are Changing Local Search (April 12, 2018)
LSA Insider: “The rise in voice search correlates with the increased number of digital assistants, including Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft’s Cortana.”

Six Principles Driving the Tech Adoption Index (April 11, 2018)
LSA Insider: “To test our principles out we ran two waves of survey research, in May and November 2017, each with a sample size of 1,000 SMBs, seeking insights on their use of cloud technology in day to day operations.”

What marketers need to know about Facebook’s updated Business Tools Terms (April 12, 2018)
Marketing Land: “The updates are largely guided by GDPR and go into effect May 25, 2018.”

Is Snapchat Worth It For Local Marketing? (April 12, 2018)
Forbes: “For those who want their business to reach new heights, Snapchat provides billions of opportunities every day.”

How Are Marketers Using Social Analytics Data? (April 12, 2018)
Marketing Charts: “Social analytics data is most commonly used for community management and engagement, reports NetBase in a survey of more than 700 marketers in the US and Canada.”

Study: Exposure to viewable ads drove a 53% increase in store visits (April 11, 2018)
MarTech Today: “A new study from Placed and Moat has found that viewable ad impressions actually have a material impact on offline visits and conversions.”

Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too (April 11, 2018)
MediaPost: “The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising.”

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