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Daily News: SMBs Using Social, McDonald’s Breakfast Foot-Traffic, Online & Offline KPIs Converge

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Small Businesses Crowd Facebook, Twitter for Marketing (September 20, 2017)
eMarketer: “Traditional media channels fare less well.”

Why McDonald’s Keeps Winning The QSR Foot-Traffic Game (September 20, 2017)
GeoMarketing: “McDonald’s remains the breakfast foot traffic winner, with 52 percent share of foot traffic among the QSR breakfast leaders.”

Top Performing Brands Get It (September 20, 2017)
MediaPost: “Today’s consumers expect strong mobile sites, want flexible fulfillment options, and use a variety of channels to research and make purchases.”

B2C Marketers’ Online and Offline Campaign KPIs Are Converging (September 20, 2017)
Marketing Charts: “Offline marketing campaign KPIs are evolving to use more online success factors while online marketing campaigns are adopting more offline KPIs.”

5 futuristic advertising channels and the first rule of advertising dynamics (September 19, 2017)
Marketing Land: “Here are the new marketing channels that will emerge over the next three to five years.”

Customer Experience: Are Silos Still Tripping You Up? (September 19, 2017)
AdAge: “Achieving end-to-end really means closing the loop that includes strategy, insights, creative, technology and efficient delivery across all channels.”

8 major Google algorithm updates, explained (September 19, 2017)
Search Engine Land: “Your ultimate cheat sheet to Google’s algorithmic changes and penalties, available in a free PDF.”

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