Daily News: SMBs Prefer Using 1 Marketing Provider, Mobile Attribution Gap, Low Quality Location Data

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Chart: 76% of SMBs Prefer Working with 1 Marketing Provider (September 10, 2015)
LSA Insider: “According to a survey of over 700 SMBs, three in four SMBs would prefer to work with a single marketing provider or individual, but the reality is about two in four work with 2-5 providers. That means for every four SMBs, one prefers working with a single provider but currently isn’t.”

Closing the Mobile Attribution Gap (September 10, 2015)
eMarketer: “A March 2015 study by Econsultancy in association with Adobe indicates that a large number of global marketers and agencies are stuck, with many not measuring the performance of their mobile marketing and media campaigns, let alone tackling attribution.”

HubSpot makes ad campaigns dead simple for small businesses with new ad-builder (September 9, 2015)
Venture Beat: “During today’s keynote at HubSpot’s annual INBOUND marketing event, the company announced that its ad-campaign management and optimization platform is now available as an add-on for current customers.”

The Internet is slowly but surely killing TV (September 9, 2015)
The Washington Post: “In new research, long-time media analyst Michael Nathanson of Moffett Nathanson Research wrote to investment clients that the growth of online ads are definitely coming at the expense of traditional TV and other media.”

GeoMinds: Investigating Various Pathologies of Low Quality Location Data (September 9, 2015)
GeoMarketing: “A significant percentage of location data in the mobile ad ecosystem — anywhere from 30- to 70 percent — is of insufficient quality for appropriate use in location based mobile ad targeting, measurement, or analytics.”

Connectivity and MapQuest Announce Data Syndication Partnership (September 9, 2015)
Press Release: “Connectivity, provider of advanced customer intelligence and engagement solutions, announced today that it has entered a data syndication partnership with MapQuest, Inc., one of the leading mapping brands online.”

4 Reasons to Get Excited about Acquisio’s New CallRail Integration (September 9, 2015)
Acquisio Blog: “Acquisio has integrated with CallRail, which is the first third party management software to be integrated with CallRail.”

Bing Introduces New Keyword Planner (September 9, 2015)
Bing Ads Blog: “Keyword Planner is a one-stop shop for building new campaigns or improving existing ones.”

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