Daily News: SMBs Need Polished Websites, Fake Biz Listings, 2017 Local Search Ranking Factors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 60% Are Less Likely to Buy from SMBs with Bad Websites (April 12, 2017)
LSA Insider: “60% of consumers said they would be less likely to make a purchase from an SMB that offered a poor website experience.”

It’s Not Just News: Google Is Having Trouble with Fake Biz Listings Too (April 12, 2017)
LSA Insider: “Google has faced intense scrutiny lately amid accusations they’re helping spread falsehoods and half-truths across the web.”

NYC’s beleaguered startup scene looks for a win with Yext IPO (April 12, 2017)
VentureBeat: “When Yext begins trading tomorrow, it’s expected to start with a market valuation around $900 million.”

NinthDecimal Introduces First Complete Cross-Device Native Ad Solution (April 12, 2017)
Press Release: “Combining native advertising with custom audiences and offline attribution drives consumer engagement for marketers.”

Announcing the 2017 Local Search Ranking Factors Survey Results (April 12, 2017)
Moz: “The ‘Local Search Ranking Factors Survey’ is the go-to resource for understanding what drives local search results.”

Brand executives have totally misunderstood what kind of experience consumers want online (April 11, 2017)
Quartz: “Executives (incorrectly) believed consumers use digital customer-experience tech for more control over the interaction and because they are more digitally savvy.”

For Volvo, Location Analytics Helps ‘Outsmart, Not Outspend’ Auto Dealer Rivals (April 11, 2017)
GeoMarketing: “The use of ‘movement data’ can track and connect website and offline dealership visits as well as analyze drivers’ location patterns and lifestyle.”

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