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Daily News: SMBs In-House Digital Marketing, Google’s ‘Reach Planner’, Authentic Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing (April 10, 2018)
LSA Insider: “The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners.”

People Believe Ads Are Becoming More Intrusive (April 10, 2018)
eMarketer: “In a survey of US internet users by Kantar Millward Brown, 71% of respondents said that ads are more intrusive now than they were three years ago.”

How Much Targeting Is Too Much Targeting? (April 10, 2018)
AdExchanger: “For brands that advertise products that are widely bought every month, paying for layers of expensive data often doesn’t deliver positive ROI.

Google launches Reach Planner for YouTube & video ad forecasting in AdWords (April 9, 2018)
Marketing Land: “The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.”

For Gen Z, Gen Y, Movie Ads Prove The Big Draw (April 9, 2018)
MediaPost: “The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well.”

Why Authentic Content Marketing Matters Now More Than Ever (April 9, 2018)
Search Engine Journal: “Content marketing, above all, is the most effective way to market to millennials, younger audiences, and prospective customers not immediately interested in your products or services.”

Is SEO Dead, Or Is It Evolving? (April 9, 2018)
Forbes: “SEO has changed a lot, and that’s an understatement. But that doesn’t mean the practice is dead or doesn’t work.”

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