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Daily News: SMBs Growing Social Budgets, Slow Mobile Payment Adoption, Snapchat’s IPO Details

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

US SMBs Plan to Increase Social Media Budgets in 2017 (February 3, 2017)
eMarketer: “Over half of small-business owners will dedicate more dollars to the marketing channel.”

Why retailers struggle to adopt mobile payments (February 3, 2017)
Digiday: “Overhauling hardware and software is enormously complex for legacy retail giants.”

Snapchat Touts Geofilters, In-Store Measurement in $3B IPO Filing (February 2, 2017)
LSA Insider: “By now you’re aware that Snap, Inc., parent of Snapchat, has filed for a $3+ billion IPO that could value the company at $25 billion.”

Why Search Still Confuses Small Business Owners (February 2, 2017)
MediaPost: “40% of SMBs did not feel their use of AdWords yielded new business leads, while an additional 33% said AdWords produced very few leads.”

The future belongs to the media and tech companies that can harness 5G (February 2, 2017)
Re/code: “Next-generation media, meet next-gen branding, advertising and experiences at lightning speed.”

Unacast Puts Privacy Program Front and Center (February 2, 2017)
Press Release: “With two strategic hires, Unacast is enhancing privacy and product capabilities, allowing to continue growing its platform of proximity data.”

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