Daily News: SMBs Get 17 Sales Calls Per Month, Power of Data for Local Sales, MapQuest Poised for Resurgence

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

SMBs Get 17 Sales Calls a Month, Answer Less Than 6 (September 23, 2015)
LSA Insider: “SMBs feel bombarded by sales inquiries. According to a 2015 survey by Borrell Associates, SMBs in the US receive 17 sales calls per month but take fewer than six.”

Better Use of Data Could Dramatically Alter Local Digital Sales (September 23, 2015)
Street Fight: “Multiple companies are trying to put data at the center of the way digital marketing is presented and sold to local businesses.”

Report: Smartphone Owners More Comfortable Sharing Location than Getting Notifications (September 23, 2015)
LSA Insider: “A new report from comScore contains a range of interesting data — even frightening from a certain perspective — about mobile and app usage.”

Local Search Voted Most Powerful Channel For Local Businesses (September 22, 2015)
Search Engine Land: “When asked to consider just the quality of leads that each online channel can generate, Organic and Local Search come out on top; this is the same result as in the 2014 survey.”

Geolocation & marketing: how mobile is changing everything (September 22, 2015)
Venture Beat: “Mobile is the most transformative technology for marketers, ever. Location is a huge part of that, and a huge part of the data that can help marketers be contextual, be relevant, and be helpful.”

For The First Time In 7 Years, MapQuest’s Poised For Real Resurgence (September 22, 2015)
GeoMarketing: “It’s been over six years since Google Maps surpassed MapQuest as the top mapping site. And while the search giant still reigns over the rest of consumer-facing, ad-friendly mapping apps, the past year has seen the playing field for location services open up considerably.”

Mobile Addiction, Responsive Design Can Fuel Email ROI (September 22, 2015)
MediaPost: “Yesmail Interactive says mobile made up 46% of all email clicks in Q2 2015, while Adestra, a London-based email technology company, found 45% of its email opens were mobile. Moveable Ink places the number even higher: 66%.”

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