Daily News: SMBs DIY Marketing, Online/Offline Shopping Experience, Social Media Tactics for SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Restaurant Discovery Platform The Infatuation to Acquire Zagat from Google (March 6, 2018)
LSA Insider: “This acquisition will broaden The Infatuation’s profile and add to its vast network of restaurant reviews and guides and will introduce Zagat data to its “highly engaged, millennial audience.””

Study: 97% of SMBs DIY Marketing, Most Don’t Get It (March 6, 2018)
LSA Insider: “Based on several studies, the do-it-yourself (DIY) approach to marketing appears to be the norm among small businesses.”

How to Create a Seamless Online/Offline Shopping Experience (March 6, 2018)
Street Fight: “Consumers don’t think in terms of channels. They expect seamless options that make it easy to buy what they want, when they want it, and how they want to buy it.”

High-Quality Links vs. Low-Quality Links: What’s the Difference? (March 6, 2018)
Search Engine Journal: “It can be difficult to determine if a link is valuable, and it takes years of analyzing links to build good instincts.”

Four Ways To Use Social Media To Your SEO Advantage (March 5, 2018)
Forbes: “Good social media marketing leads consumers to a website; good SEO practices help consumers to find that website and to stay engaged with it.”

Study: Voice shopping will surge 1900% by 2022 (March 1, 2018)
Mobile Marketer: “OC&C studied the shopping habits of 1,500 smart speaker owners in December 2017, and recorded product sales for 2,000 products listed on Amazon.”

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