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Daily News: SMBs at LOCALOGY ENGAGE, Amazon’s Incremental Ad Revenues, Trust in SMB Websites

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Voice of the Customer: Hear from SMBs Live at LOCALOGY ENGAGE (May 2, 2019)
LSA Insider: “LSA’s upcoming Localogy Engage: SaaS SMB event (June 3 – 4, Washington DC) is unique among industry conferences. Most gatherings about SaaS or SMB advertiser acquisition and retention deal in vicarious abstractions — you hear about SMBs, not from them. At Engage, you’ll hear SMBs tell their own stories.”

Google Will Allow Users to Delete Their Data Automatically (May 3, 2019)
Street Fight: “In a sign that Google is feeling the pressure to show it takes privacy seriously, the company is planning to release a feature that will allow users to schedule regular wipe-downs of their data, eliminating information on their location and search history, the Washington Post reported.”

Where Do Amazon’s Incremental Ad Revenues Come From? (May 3, 2019)
eMarketer: “Amazon’s US digital ad revenues will grow 53% in 2019, as it continues to steal share from the Facebook-Google duopoly. That will amount to $3.92 billion in incremental US ad revenues this year, or 82% of Amazon’s worldwide total. And nearly half (43.9%) will come from mobile ad spending.”

Survey: More consumers trust accuracy of SMB websites over Google My Business (May 3, 2019)
Search Engine Land: “In the face of Google My Business growth small business websites are increasingly irrelevant — argue some local SEOs. However, a new consumer survey from BrightLocal contradicts that thinking and makes the case that SMB websites are still a critical part of small business marketing.”

Instagram to Let Creators Tag Products in Posts (May 1, 2019)
Search Engine Journal: “Instagram will soon let creators link to products in posts, which users can shop for without leaving the app. Creators will be able to tag products in their posts from businesses that are part of Instagram checkout. Users can tap on the product tags to be taken to an in-app shopping page.”

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