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Daily News: SMB Websites, Foursquare Adds Uber Functionality, Location Data

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Great Britain’s Small Businesses Haven’t Optimized for Mobile (June 2, 2015)
eMarketer: “eMarketer estimates that there will be 38.3 million smartphone users in the UK this year, representing three-quarters of internet users. At the same time, 32.8 million people—or 64.1% of internet users—will be tablet users. So far, small businesses in the country have done a poor job at creating quality experiences for such users, and recent research suggests this won’t change much in the coming year.”

5 Signs Your Client’s Website is Outdated (June 1, 2015)
LSA Insider: “The web has gone stale and it is our job as marketers to make sure that does not happen to our clients’ websites . . . Here are 5 signs of an outdated website along with helpful tips on how to identify a website in need of a redesign. 1. Copyright Date . . . 2. Outdated Technology . . . 3. No Fresh Content . . . 4. Outdated Design . . . 5. Slow Site Speed.”

How Location-Based Strategies are Driving Business Results (June 1, 2015)
LSA Insider: “With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is helping influence these “local” purchases. In addition, location-based tech continues to improve allowing marketers to quantify just how much the online worlds influence offline purchases. During our webinar last week, Lara Mehanna of Sonata discussed how marketers are leveraging location-data from mobile devices to engage consumers and drive foot traffic.”

Digital Ads Top TV, Up 11% To Nearly $42 Billion (June 1, 2015)
MediaPost: “Pure-play digital advertising platforms’ growth rate continues to surpass both broadcast TV and cable TV gains. Digital advertising sales — excluding those online revenues going to television broadcasters, newspapers and magazines — will rise 11% this year to $41.8 billion from $37.5 billion over a year ago, according to Washington, DC-based business advisory firm FTI Consulting. By comparison, broadcast TV advertising revenue — including online revenues that are owned by traditional TV owners — will rise just 1% to $38.9 billion. Cable TV advertising revenue — traditional and online — will gain 6% to $33.4 billion.”

SMB Retailers Love Digital Media, But Have Disconnects With Paid Search (June 1, 2015)
MediaPost: “SMBs retailers only spend about $700 annually on paid search, which suggests that search engines are failing to attract small local businesses with a storefront that have up to 99 employees. Their average ad budget for the 12 months prior to the survey was $17,700, which isn’t as high as some other verticals, according to research released Monday. The BIA/Kelsey study found that SMB retailers plan to spend 43% of their total ad budget on digital media during the 12 months following the survey, which took place in the third quarter of 2014.”

Foursquare Deep-Linking Partnership With Button Lets Users Book Uber Rides (June 1, 2015)
MediaPost: “A common deep-linking technique used to search in mobile apps now lets Foursquare users book an Uber from its app with a button. The service is made possible through a partnership with a deep-linking tech company called Button. Button powers the partnership between Foursquare and Uber, which also marks the debut of the technology on the Android platform and first expansion into international markets. Along with the United States, the technology is live in Australia, Canada, Ireland, New Zealand, South Africa and the United Kingdom.”

GeoMinds: Small Business, Big Opportunity: Why SMBs Should Harness the Power of Programmatic (June 1, 2015)
GeoMarketing: “. . . It’s small and mid-sized businesses (SMBs) that stand to gain the most from embracing programmatic advertising . . . By allowing SMBs to target their desired audiences across a wide network of publishers, both large and small, local programmatic provides a win-win for both. And with the right partner, small to mid-sized businesses can run successful, efficient digital campaigns and thrive along with the big guys in a rapidly changing media environment.”

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