Daily News: SMB Tech Investments, the Cost of Poor Personalization, Internet & Mobile User Figures

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 48% of SMBs Have Upgraded Computer Software in Past 2 Years (December 6, 2017)
LSA Insider: “From fundamental things like digitizing business records, to more complex integrations like marketing automation, SMBs are embracing technology in meaningful ways.”

41 Percent Of Consumers Have Abandoned A Brand Because Of ‘Poor Personalization’ (December 6, 2017)
GeoMarketing: “In the age of on-demand, customized content isn’t a ‘nice to have’ — it’s a must have.”

eMarketer Updates Worldwide Internet and Mobile User Figures (December 6, 2017)
eMarketer: “In 2017, 2.73 billion people worldwide will use a mobile phone to connect to the internet.”

Study: Companies spend more than $20B on third-party audience data, solutions (December 5, 2017)
Marketing Dive: “U.S. companies will have spent $10.05 billion on third-party audience data in 2017 and another $10.13 billion on third-party solutions to support that data.”

Omnichannel Marketing is the First Step, Not the End Game (December 5, 2017)
MediaPost: “Brands are only just beginning to unpack marketing silos because customers have demanded a more consistent experience.”

Pinterest launches Facebook Messenger bot (December 5, 2017)
VentureBeat: “Pinterest today launched its first Facebook Messenger bot to power Pin searches.”

SEO for the CMO: How to Evaluate SEO Performance (December 5, 2017)
Search Engine Journal: “CMOs are spending 30 percent of their productive time on reviewing various data and reports.”

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