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Daily News: SMB Tech Developments, Newspapers’ Place in Local, Advertisers Warm to Amazon Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

On Target Podcast: “The Beginning of a Fascinating Ride” (July 31, 2017)
LSA Insider: “Events in the tech world are increasingly validating the LSA’s decision to launch the Tech Adoption Index.”

The Place of Newspapers in the Local Marketing Ecosystem (July 31, 2017)
Street Fight: “Local papers are still rightly seen as community hubs, perhaps still more offline than online, but in both worlds just the same.”

For Some Marketers, Digital Transformation Is Still in the Early Stages (July 31, 2017)
eMarketer: “Many have yet to clearly define their digital marketing strategy.”

Advertisers warm to Amazon’s increasing ad pitch (July 31, 2017)
Digiday: “The prospect of Amazon emerging as the main rival to Google and Facebook’s duopoly over digital media seems increasingly plausible.”

Twitter is testing a subscription-style ad program that costs $99 a month (July 28, 2017)
Marketing Land: “For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads.”

Until We Fix Location Data Inaccuracy, We Will Never Close the Mobile Spending Gap (July 28, 2017)
AdExchanger: “Marketers are taking a closer look at all of their data and putting a greater onus on data strategy.”

Placecast launches new product to verify the location data in mobile ad campaigns (July 28, 2017)
TechCrunch: “Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification.”

Analysis Shows Rise in Click-Through Rates for Top Ad Positions After Google Nixes Right-Rail Ads (July 27, 2017)
MarketingCharts: “Google’s decision to eliminate ads in the right rail early last year has resulted in a substantial rise in click-through rates (CTRs) for the top 4 ad positions on desktops.”

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