Daily News: SMB Tech Adoption, Digital-first Agencies, Sharing Personal Data for Personalized Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices (November 20, 2018)
LSA Insider: “Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear of making the wrong choice.”

What Digital-first Agencies can Learn from Madison Avenue’s Failures (November 20, 2018)
LSA Insider: “Digital is disrupting marketing. No big news there, right? Not for those of us working in digital and local marketing. But what’s most interesting to me is the tumult that digital is causing on Madison Avenue with traditional ad agencies — and what digital-first agencies can take from it. Namely, that technology and marketing are now inextricably linked.”

Study: Shoppers Will Share Personal Data For Personalized Ads (November 19, 2018)
MediaPost: “Consumers are willing to surrender some information about themselves in return for personalized advertising, according to a study by video advertising firm Clinch. Of 535 people surveyed via SurveyMonkey, 64% are comfortable with brands collecting demographic, social media profiles and other data in return for a more relevant experience.”

As Boomers Warm to Mobile, Brands Look to Capitalize (November 19, 2018)
Street Fight: “Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.

What should service area businesses be focusing on in search? (November 19, 2018)
Search Engine Land: “Ranking in local search ultimately comes down to three key areas: prominence, relevance and proximity. These factors tend to affect all local businesses in relatively the same way. But for businesses who deliver their services directly to their customers, like plumbers, house painters and exterminators, local search can be a very different game.”

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