Daily News: SMB Service Lessons, Maximizing Online & Offline Conversions, Local Digital Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

3 Lessons SMBs Can Learn from United Airlines & Fyre Festival (May 16, 2017)
LSA Insider: “Service breakdowns at big, national brands offer lessons for even the smallest businesses.”

Five lessons for maximizing your online and offline conversions (May 16, 2017)
ClickZ: “Here is a deep dive into how marketers can improve or fine-tune their marketing activities to drive online and phone call conversions.”

Local digital marketing is more important than ever (May 16, 2017)
The Next Web: “The year of mobile was never a year, but rather a gradual rise into mobile becoming the dominant platform of use for the web.”

Charting Google’s Shifting Priorities in the New Local Search Survey (May 16, 2017)
Street Fight: “Based on the 2017 Local Search Ranking Factors, there’s a new top ranking factor.”

Facebook Gets Slap on the Wrist From 2 European Privacy Regulators (May 16, 2017)
New York Times: “Two European privacy watchdogs said that Facebook’s practices broke their countries’ data protection rules.”

How Google Maps’ Menu Listings Will Change The Way Restaurants Are Found (May 15, 2017)
GeoMarketing: “Google My Business’ restaurant clients will be able to attract customers who are searching for food items even when they’re not looking for a specific brand.”

Mobile Ads: Pick Your Outcome, Not Your KPI (May 12, 2017)
Media Post: “If you treat your mobile tactics like a wish list, all you’re doing is creating limits for yourself, and the focus moves away from the end result.”

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