Daily News: SMB-SaaS Sessions at LOCALOGY ENGAGE, Realities of Local Search, Anticipatory Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4 (May 21, 2019)
LSA Insider: “In addition to a full day of SMB conversations on June 3, on June 4 Localogy: Engage will showcase leading SaaS companies addressing a host of market challenges: CAC and SMB acquisition, onboarding, product feedback, customer engagement and retention.”

Google, Facebook Start to Make Direct Play for Co-op Funds (May 20, 2019)
LSA Insider: “Money or reimbursements available through brand co-op programs may be worth up to $70 billion annually in the US. Perhaps half of that money goes unused for various reasons. Both Google and Facebook have become increasingly interested in accessing these funds on behalf of advertisers on their platforms.”

The new realities of local search (May 21, 2019)
Marketing Land: “The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses it. Broadly speaking, local search helps users locate nearby services or retailers based on physical location. Over the years, local search has improved with the widespread adoption of mobile devices and the ever-increasing accuracy of geolocation services.”

Reimagining the marketing funnel for the disrupted customer experience (May 21, 2019)
Search Engine Land: “To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.”

Google Ushers In The Era Of Anticipatory Marketing (May 20, 2019)
MediaPost: “On Tuesday, May 14, Google addressed an audience of more than 4,000 top search marketers from 68 countries at the Moscone Convention Center in San Francisco as Allan Thygesen, President, Americas, Google, ushered in the era of Anticipatory Marketing.”

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