Daily News: SMB Panel Discussion, In-House MarTech Growth, Multifaceted Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018)
LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco office, we kicked off the Tech Adoption Summit, which continues today, with a presentation of new data on small business technology adoption. That was followed by a panel discussion of small business owners.”

Facebook Helps Online SMBs Go Offline with Macy’s Pop-up Stores (November 5, 2018)
LSA Insider: “In an interesting and novel move, Facebook is helping some of its pure-play online SMBs create a presence offline in nine Macy’s locations across the US: Los Angeles, San Francisco, Seattle, New York, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio and Las Vegas.”

Study: Desire to Excel in CX Is Driving In-House MarTech Growth (November 5, 2018)
LSA Insider: “According to’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $100 billion market, with half of that concentrated in North America and the UK.”

Will Google+ be the final push Congress needs to pass restrictions on data use? (November 5, 2018)
MarTech Today: “Congress held a hearing a few weeks ago in response to news that Google kept secret a flaw that exposed private user data on its Google+ platform. Almost 500,000 users’ non-public profile data, including names, email addresses, birth dates, photos and other personal information was potentially exposed to over 400 apps and their developers.”

Google tests multifaceted featured snippets in desktop search results (November 5, 2018)
Search Engine Land: “Earlier this year Google began rolling out multifaceted featured snippets in the mobile search results. Now Google has begun testing showing multifaceted featured snippets in the desktop search results as well.”

Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity (November 5, 2018)
Unacast: “The massive reach, coupled with Unacast’s focus on data quality and transparency, sets a new standard for global location intelligence. Along with new innovations, like the company’s Uncontextualized Visits product, Unacast is helping companies tap into the many emerging opportunities for using location data.”

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