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Daily News: SMB Optimism Highest Since 1983, Facebook Local Search, SMB View of Cloud-Based Tech

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Optimism Among U.S. Small Businesses Jumps to Highest Since 1983 (December 12, 2017)
Bloomberg: “Index rose by 3.7 points to 107.5 (est. 104), highest in monthly data back to 1986; highest since 3Q 1983 when looking at earlier quarterly figures.”

Can Facebook Contend in Local Search? (December 12, 2017)
Street Fight: “After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest.”

#CloudSummit: Small Business Perspectives on Cloud-Based Tech (December 11, 2017)
LSA Insider: “LSA interviewed a handful of small-businesses owners to ask them about their use of cloud software to run their businesses.”

6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy (December 11, 2017)
Search Engine Journal: “Content marketing is nothing without content strategy. It’s like a boat without a steering wheel.”

There Can Be No Denying It: Bots Are Now Marketers (December 11, 2017)
AdWeek: “Today, a brand must become an assistant, friend, adviser and guide.”

Google is sending more traffic than Facebook to publishers — again (December 11, 2017)
Recode: “Facebook sent 25 percent less traffic to publishers this year, while Google increased its traffic by 17 percent, according to Parse.ly.”

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