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Daily News: SMB Online Sales Growth, Local Authenticity for Brands, Omnichannel Cart Experience

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel (March 14, 2019)
LSA Insider: “Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers.”

Four Keys to Ensure Your Brand Has Local Authenticity Online (March 14, 2019)
Street Fight: “Brands must be perceived as reliable, respectful, and real to be considered authentic. Authenticity not only drives sales, but it also instills brand loyalty. In fact, 63% of consumers deliberately buy from authentic brands over ones they perceive as inauthentic.”

Brands lose consumer trust over ad trickery (March 14, 2019)
Marketing Land: “When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins.”

Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 (March 14, 2019)
Search Engine Land: “Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated last year nearly doubled from the previous year to nearly one million.”

Consumers Want A Single Shopping Cart For All Channels: Study (March 13, 2019)
MediaPost: “Here’s a finding that could complicate the job of sending cart abandonment emails: Consumers now want access to a single cart across channels. That means they want to “start anywhere and finish anywhere,” from websites to stores, according to Real-Time Retail, a report by BRP.”

PlaceIQ Wins Two 2019 LSA Ad-to-Action Awards for Top Location Intelligence Platform and Attribution and Analytics (March 7, 2019)
PlaceIQ: “This is the second year in a row PlaceIQ has won these two awards focused on recognizing companies who demonstrate excellence in delivering solutions focused on local commerce.”

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