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Daily News: SMB Marketing Wish List, Brand Opportunity with Pokémon Go, Impact of Call Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO (July 20, 2016)
LSA Insider: “When asked what SMBs would do with double the marketing budget, SEO and paid search (PPC) topped the list.”

Which Multi-Location Brands Have the Most to Gain from Pokémon Go? (July 20, 2016)
LSA Insider: “A new study from the “ad to store attribution” experts at Placed has found some interesting insights into where Pokémon Go users eat and shop.”

Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’ (July 20, 2016)
Street Fight: “The data that can be derived from that phone call is often much richer than, for example, getting a form filled out on a website.”

IBM’s Watson and Macy’s team up to make in-store shopping assistant (July 20, 2016)
Venture Beat: “The Macy’s On Call pilot program will take place in 10 department stores around the country.”

Square wants its logo to be synonymous with mobile payments (July 19, 2016)
Marketing Land: “Following Square’s Portland campaign, the city has a higher penetration of mobile wallet payments than the national average.”

How Mobile’s Marketing Influence Extends To Offline Sales (July 19, 2016)
GeoMarketing: “Think With Google’s stats are clear: mobile moves people to local purchases.”

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