Daily News: SMB Marketing Spending, Co-op Ad Claiming, Facebook Cracking Down on ‘Spammy’ Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: SMBs at Low & High End of Marketing Spending Spectrum (May 11, 2017)
LSA Insider: “According to a new survey, roughly a third (33%) of SMBs expect to spend $1,000 or less on marketing this year while 30% will spend $25,000 or more.”

Co-op Ad Claiming – Not As Complex As You Might Think (May 11, 2017)
LSA Insider: “Proof of performance documentation and reimbursement claiming is the last hurdle in the co-op advertising process.”

What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee? (May 11, 2017)
Screenwerk: “34% said they would be willing to pay the $500 which when extrapolated to the “addressable market” is a $2 billion opportunity.”

Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers (May 11, 2017)
Street Fight: “SharkNinja has to find ways to work with retail partners to reach customers at the local level.”

Google is Changing: How Small Businesses Can Stay Prepared (May 10, 2017)
Times of San Diego: “Six areas in which Google is innovating and what merchants can do to stay on top of their Google listings no matter what.”

How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed (May 10, 2017)
Marketing Land: “Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.”

The power of location audiences: A buyer’s guide & scorecard (May 9, 2017)
MarTech: “Brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.”

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